American Merchant Marine Letter to the Chairman of the Commitee On Commerce

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They alleged, first, that credit was unsatisfactory; second, that repeat orders were few; third, that a return cargo was uncertain. The United States in 1915 was avoiding South America from experi- ences of the past, and had not yet opened its eyes to changing condi- tions.
To illustrate: Some 20 years ago an American firm was invited to bid on a large amount of machinery and instruments of precision for the Argentine. The total order was in the neighborhood of $10, 000, 000, and the company fi
...gured long and carefully. To their great resentment, the order went to a German firm at a figure slightly above their bid, and thereafter no attempt was made to expand their territory into South America. And yet the reason was based on pure misunderstanding of the desired market. The drawings accompanying the American bid showed scales of ounces and pounds, yards, feet, and inches. In a country which uses the metric system the natural thing to do was to award to the specification bidder, to whom they already owed money, even at a slightly higher price.

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