Computer Applications in Marketing Research a Proposal
Computer Applications in Marketing Research a Proposal
David Bruce Montgomery
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W. W. Cooley and P. R. Lohnes, Multivariate Procedures for the Behavioral Sciences, New York: John Wiley & Sons, 1962 . 3. R. E. Frank and W. F. Massy, Computer Programs for the Analysis of Consumer Panel Data, Stanford, California: Graduate School of Business, Stanford University, August I965. k. M. Greenberger, M. M. Jones, J. H. Morris, Jr. , and D. N, Ness, On-Line Computation and Simulation: The OPS-3 System, Cambridge, Massachusetts: The M. I. T. Press, I965. 5. C. L. Hinckle and J. S. Wo...lf, "Academic Research and the Data Drought Dilemma", Journal of Marketing Research, 3 (May 1966), pp. I96-8. 6. K. J. Jones, "The Multivariate Statistical Analyzer", Multilithed Operations Manual Avail- able from the Harvard Coop, 1964. 7. W. F. Massy, "Estimation of Parameters for Linear Learning Models", Working Paper No. 78, Graduate School of Business, Stanford University, October 1965. 8. D. B. Montgomery, "A Probability Diffusion Model of Dynamic Market Behavior", Working Paper 205-66, Alfred P.
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