Principles of Marketing

Cover Principles of Marketing
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But it is not so complete nor so satisfactory for many shippers as is the ex- press service. Goods are only delivered, they are not collected from the shipper. Losses are not met so fully by the govern- ment, and rates for distant traffic are higher. But_iox-shrt traffic, tl?P PftF pl P ns lt- ""trp-nrr rhruppr, although tV^p of Tr>nn this Hvnnt Q g p . , T ^ p great development of rural deliveries of mail is also a decided advantage in shipping to country districts, for the express service mai...ntains no rural delivery. Uninsured packages may be shipped very cheaply by parcel post and the losses insured in outside companies, or the shipper may be willing to assume any losses, or the package may be insured through the post office. 19 Refrigerator cars and cold storage warehouses make it pos- sible to bring the perishable products of distant lands, fruits, vegetables, meats, and fish, to our table, and enable us in turn to send perishables to distant markets. 20 California, Florida, Washington, Michigan, and Central American fruit, dressed meats, and early southern vegetables could not reach what *For a more complete description and comparison of these services see Johnson and Van Metre, op.

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