The Indian Market a Commercial And Economic Digest for the Exporter

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The general rates for newspaper advertising in the best English printed papers in India are 70e per inch for 12 in- sertions of ordinary trade announcements, graded down to 35c per inch for 104 insertions 25% extra for special posi- tions and about 50% for positions next to editorial matter.
(C) PACKING AND MARKING OF MERCHANDISE.
In all shipments to India one of the chief considerations is that of proper packing. The climate is such at almost all seasons of the year, either in India or enroute
..., that unless goods are properly and carefully packed, upon arrival they may prove useless and will not be accepted, which entails much time, trouble, loss of money, and is ruinous to the name of the manufacturer and reputation of his goods. The most destructive conditions and elements met with are as follows: 71 Dampness of the sea air on the voyage. Excessive moisture in the Tropics.
Sweating in the hold of the ship in the Arabian Sea, In- dian Ocean and the Bay of Bengal.
Exposure to sun and rain on the wharves.


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