Improving the Effectiveness of Long Range Planning in Smaller Corporations

Cover Improving the Effectiveness of Long Range Planning in Smaller Corporations
Improving the Effectiveness of Long Range Planning in Smaller Corporations
Peter Lorange
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These represent a particular challenge to planning. A general planning approach shall be outlined, stressing that two types of planning tasks are required: ex- ternal adaptation planning and internal integration planning (Section III) We shall then discuss how to modify this general approach to small cor- porations in different situational settings (Section IV) . For instcince, small companies often begin as one-man shows in the realm of strategic decision-making and, if they are successful, ar...e then run by a group of executives; we shall finally see how the balcince between the needs for adaptation planning and integration planning change as the corporation grows .
0728113 II. Success factors for Small Business Corporations There will, of course, be a number of factors contributing to the success of a small business. The overriding one is likely to be the capability of the chief executive, the entrepreneur, who is responsible for making his firm's success a reality. This is, however, self-evident.


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